An overlooked side of the trillion-dollar industry — I’ve been pondering over the concept of self-care for a while and whether we as a generation have become over-obsessed with it. It’s everywhere! From the skin-care mini vlogs to the green smoothie recipes to self-pampering routines and motivational quotes — the hashtag #selfcare has over 63 million posts on…

I edited 200 blogs in 3 months (avg 2000–8000 words). Here’s what I found separates good writers from the average ones: 1. They read the brief thoroughly And will often get on a call to get clarity about anything confusing upfront. If a brand doesn’t provide a brief, they will ask for it. 2. They create an article outline before writing Yes, this is…

How a humble home-kint became a Bollywood staple — The importance of certain costumes cannot be ignored in the Hindi film universe. The home-knit sweater vest is one of them. No one knows when the quintessential jersey, most often worn by sportsmen, with its v-neck, sleeveless style, and chunky knit, became a Bollywood staple — the uniform for the…

How to make productivity work for you — Productivity is the new buzzword. In fact, it has been for a while now. And productivity content floods the internet. I was recommended 5 productivity articles and two videos just this morning. The problem? It’s the same stuff regurgitated again and again. Another problem? Most of the productivity content overlaps…

It might make you lose money — Ah! The email list — the single most important tool in today’s marketing landscape that can make everyone a millionaire. At least, that’s what everyone is saying. As a solopreneur who has been building an email list for about 8 months, I’ve come to realize a few things about this…

And allowed me to work on multiple passions — One of my favorite quotes about time comes from Andy Warhol. It goes like, “They always say time changes things, but you actually have to change them yourself.” In all honesty, on the surface, it seems like a statement that doesn’t say much about time. But if you read again…

Aligning with my internal universe — Over the past week or so, I’ve received a dozen DMs from people who are feeling overwhelmed and anxious with the current state of things. I won’t lie, I’ve been feeling many of the same things too. So I thought, why don’t I attempt to address that with this article. Inside my head is a beautiful place …

Two years ago, I burned out. Now I’m ready to talk about it — I vividly recall this one Sunday in the December of 2019, when I was sitting on my bathroom floor and just crying. I remember thinking, “Will I ever stop feeling like this?” It had been a few months into quitting my job and starting a new business. Despite things picking…

Coffee is not one of them — I was never really a morning person for the first quarter of my life. I always struggled to wake up on time, let alone wake up early. While working a 9-to5, a morning routine never took priority because all I wanted to do was wake up and get to my…