Is self-care driving you crazy and making you poor?

An overlooked side of the trillion-dollar industry

I’ve been pondering over the concept of self-care for a while and whether we as a generation have become over-obsessed with it. It’s everywhere! From the skin-care mini vlogs to the green smoothie recipes to self-pampering routines and motivational quotes — the hashtag #selfcare has over 63 million posts on Instagram!

This concern became more apparent with a series I posted on my Instagram titled ‘30-days of wellness’ where I shared one self-care tip every single day for 30 days. Halfway into posting, I realized how taxing it was to keep up with so many techniques, habits, and processes. But as I continued, I began diving deep into the culture of self-care! What exactly it is and why is it such a major concern today?

What is self-care?

Self-care is rooted in a simple idea — that taking care of yourself will help you live a healthier, more productive, and fulfilled life.

But while this idea seems innocent enough, today's self-care promises countless ways of improving yourself and your life as portrayed by social media. The promise of clearer skin, shinier hair, better-looking bodies, and more mental clarity has resulted more often than not in you pouring money…