If I had a penny for every time someone asked me, “how to make money on Instagram”, I’d be pretty damn rich right now!
Considering that there’s a lot of ambiguity surrounding the concept of earning money online, this is a befitting question. And I haven’t found a lot of online resources that tackle this question head-on either! So, in this post, I am going to attempt to give you an in-depth insight into the world of Instagram blogging, monetisation on and off the platform and of course, what it takes to actually make the dough!
Whether you’re an aspiring Instagram blogger who is looking to make money on Instagram or someone who is just curious as to how your favourite influencer achieves the level of “success” that they do, I believe this article will help.
I am not going to be sharing numbers and statistics, you can actually just Google those. Instead, I’m going to be getting into the process of it all.
Now, before we begin, let me drop a truth bomb: People who appear successful are probably NOT making as much money as you think they are on Instagram!
Now that we have that out in the open, let’s start off with five frequently asked questions around the topic:
1. How many followers do you need before you can start making money on Instagram?
Honestly, not even a 100! Surprised?
2. Does Instagram pay money for creating content?
NO. At least not yet. Unlike the ad revenue you get on Youtube and Facebook Watch, Instagram doesn’t offer content monetisation. Which means that there is no direct source of revenue on Instagram as yet. Although Facebook has introduced beta testing for a monetisation policy on IGTV. So that is good news for content creators.
3. Can you make a lot of money on Instagram?
Yes. As long as you have a workable strategy and time to invest, you can make quite a lot of money on Instagram.